Social Media Marketing is becoming the most effective way to reach consumers to increase your market share. I could spew out stats about the millions of US consumers who purchase and research before they buy online via the internet and smart phones. The numbers are a staggering magnitude too large to make real meaning out of but I will mention a few. YouTube is the second largest search engine to Google, there are over 200 million US users on Facebook and there were a total of 101 million Smartphone mobile devices distributed in the final quarter of 2010.
You need your business where your customers eyes are:
They are no longer on the yellow pages, newspaper, radio and local television channels. Using a social media marketing manager to help create and generate buzz is a great way to begin to engage customers. Just having a website isn’t enough anymore and what did work to get you seen online no longer is as effective.
Social media marketing helps you increase market share and reach consumers you may not ordinarily. It will drive traffic to your business, provide you with happy, repeat customers and keep the customers you have. How? When Social Media is done right, your customers are engaged. The personality of your company shines through and you build a like minded tribe of loyal followers.
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