Video marketing is climbing in popularity because companies are realizing how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time. 26% of Internet users look for more information after viewing a video ad. If it’s a well-targeted ad that lasts in the consumer’s mind, it’ll generate more views. 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety. Even highly involved customers won’t take the time to finish reading your content.
One popular technique for video marketing involves the use of a whiteboard. You have probably seen videos like these online at some point in the past few years, and they’ve proved to be an effective form of video communication. Whiteboard animation videos are the perfect way make a complicated idea seem very simple so that it is easier to understand.
Here are two common types of whiteboard videos that can be made:
#1. Visual Whiteboard
This technique is one of my favorites. It basically involves a camera following an artist’s hand around a whiteboard, as said artist draws images that visually compliment the story of the video. The video is then “sped up” during post production to sync up with the audio narration.
#2. One Person Shown
These videos are exactly what they sound like – just a person standing in front of a whiteboard, illustrating away as he provides some sort of explanation. These are great because they combine a personal, human presence with visuals via the whiteboard.
Utilizing new marketing techniques can make all the difference for a business of any size. Companies that use modern technology to spread the word about their products and services often times hit their monthly revenue goals. Whiteboard animation was created through the Internet marketing evolution. These videos give you a unique opportunity to connect with your customer base in a way that can greatly increase revenue and sales.
By drawing creatively and adding narration the mind becomes more engaged, retention improves, your audience becomes focussed and is drawn into your message. The audience gets a lot more engaged. Viewers will believe that if you have taken the time to make your information more engaging it has more value. Whiteboard animation videos are an evolution enabling us to stand out from the crowd.
Founded in 2009, Virtual Media Group has created videos for clients all across the U.S. as well as Canada, Puerto Rico, France, India, Taiwan and Australia. As an International Video Marketing Agency we offer voice-over talent in over 80 different languages and dialects to increase your video’s reach.
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