Testimonials are one of the most powerful and essential pillars to any business. People like to do business with those that they can relate to, or aware of. They tend to be more comfortable with results that they know of. Credibility isn’t built in one day and in most cases it is earned over time. The best way to gauge the value of your product and services is through the satisfied readers, customers and prospects that are exposed to your business. This in turn is the most convincing than anything you could do or say about your business.
This is one of most effective ways of increasing your sales efficiency and is an added way of not only relating to your prospects but also building trust. I strongly advise my clients to put up testimonials as in most cases or situations your testimonials do the selling for you!
The most common question I get is how do I accelerate the process of getting testimonials if I am starting up a business. The answer is simple. When building a business always give free access to your product to your contacts, friends or family and business acquaintances in return for a free testimonial. As your client base increase collect even more stronger testimonials
The secret to a good testimonial is content, detail, location and signature. Seeking consent is another golden rule when collecting testimonials. It is also good to be courteous and inform your testimonials on your publish before you put them up on any marketing materials. One sentence testimonials don’t really get great results. Be elaborate, explain the entire process and if you can put up real numbers, projections, targets and results. Customers tend to react better to facts and numbers too. The one sentence words like, excellent, great, good job don’t really get you very far. The best testimonials are highly specific and results oriented.
The biggest golden nugget you can get away from this is keep your testimonials fresh and continue collecting them monthly. Have a special folder for all your testimonials and change them monthly. If you are an internet marketer test different testimonials to see if your conversion goes higher, traffic is stronger and opts in are bigger!
Some of the latest trends I have noticed lately is
Social Networking is a great place to start collecting testimonials. Sites like Linked In, Plaxo actually give you the ability to endorse your contacts Testimonials are even stronger when a picture and website is attached to it Video and Audio Testimonials are the most sincere, genuine and effective way to convert your prospects into sales!
Remember testimonials are an essential key to elevating your sales when done right!
I am an entrepreneur! I come from a background of marketing (online and offline), have an extensive sales and business development background and am online business entrepreneur and owner. As a sales coach,I have taken years of training, mentoring and research. Visit my website – http://www.boscoanthony.com
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