A few rising E-Commerce Trends you should watch out for:
Big Data
Big Data is going to go a very big way this coming year. All stores that have an e-commerce front will start looking for ways to consolidate, collaborate and make sense of the huge amount of data they have. Each customer’s likes, dislikes, buying trends and other such components will play a big role in planning and executing marketing strategies. Personalized shopping will become the buzz word of the year.
Multi-channel Marketing
With the internet creating its presence across various mediums, online marketing also has followed its wake. Customers will expect to seamlessly move their shopping from physical stores to mobiles to computers. E-commerce stores should plan on having an integrated network that allows customers to move between all the mediums. Retailers who adapt to cross-channel or omni-channel marketing will definitely have an edge in the competition.
Mobile Point of Sales
It’s a busy world, and no one has the time to stand in queues at checkout counters to pay for their purchase. Mobile Point of Sales (POS) could become the most popular trend in 2014. Stores can give POS devices to their staff on the floor, so customers can pay their bill immediately and move on. Saves time for the staff and the customer.
F-commerce
Facebook has long since established its hold as a very popular social media, but now it is venturing into retailing. Facebook marketing is a new tool that plenty of online retailers are trying out. Whether Facebook Assisted marketing could take business to new heights or make no change in sales is something we’ve got to wait and see.
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