When you look at the evolution of Internet Marketing, you don’t have to look very far back. It was in 2003 that Google released AdSense and AdWord which allowed advertisers to release ads in relevant pages. The beauty of the system is that there is a degree of accountability. If a person clicked on the advertisement , only then did the advertiser have to pay. But Internet Marketing is not all about ads, it is much more than that.
Internet Marketing could involve sending e-mail, setting up affiliates, conducting surveys as a prelude to marketing, or conducting surveys to determine customer satisfaction. These last two would be classified as market research by many.
What does an Internet Marketer do?
There are a number of searches being conducted on the Internet for the product you are selling. Through SEO and social media you have to make sure that these visitors reach your site, and that too on a page relevant to their search. They should not reach an About Us page. Then there would be a squeeze page to extract details from them and another sales page where you would try and sell or make sure they ask to be called.
On the other hand there may be a lot of people who are unaware that they could provide a service e.g. they could rent out their house for a short time. The local realty agent cannot help out in that since people demanding the house may be in Michigan while your live in Florida. So the Marketer drives to the website and then learn about how to do it.
An Internet Marketer has choices. In the example above he may choose to target local realty agents as the movers for vacation rentals. Realty agents would know the houses and organize services while the owners are away and he would be aware of local laws to follow in vacation renting. An Internet Marketer may try and drive people from the brick and mortar world into the virtual world.
Anthony Dayal is the CEO of Vistas Advertising and Marketing, a Dubai-Sharjah based company which specializes in a full spectrum of services including web designing, animation, graphics and search engine optimization. Visit him at http://vistasad.com for multiple insights into the vast and fascinating world of the web.
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