It’s no secret that growth is the key to business success. Without growth, profits remain flat, which is why we have seen so much interest in the process of ‘growth hacking’ among startups of all kinds over the past few years. But when it comes down to it, growth happens through marketing, and the best marketing happens when you use the best tools.
Here are a few marketing tools you’ll want to take into consideration when it comes to fueling your business growth:
Unbounce:
Landing pages are extremely important when it comes to converting visitors into customers, so it shouldn’t come as a surprise that it can be difficult to build and test them thoroughly. Unbounce makes this process much easier. With a drag-and-drop interface, the program makes it easy to setup pages and create forms – even if you don’t know a line of HTML code. With the program’s wide variety of templates and seamlessly-integrated A/B testing, Unbounce is one of the best tools out there for turning shoppers into buyers.
LeadzGen:
As digital marketing is getting obsessed with conversion rates; increasing conversions by a few additional percent can make a huge difference to the bottom line, and that’s where LeadzGen provides an edge. LeadzGen is a cloud-based marketing intelligence tool that automatically tracks your website visitors, finds their company and contact information, turns those visitors into leads, and feeds your sales pipeline. Try this free tool to discover who exactly visited your website and how to contact those prospects.
CrazyEgg:
Want to know how visitors are behaving on your site? CrazyEgg shows you where they click, how far they scroll, what they watch, and more. In addition, CrazyEgg’s heat-mapping tools allow you to segment your traffic and determine whether certain design or content elements are resonating more with one group than another. This can give you plenty of meaningful feedback on your site, without having to run dozens of A/B tests. It’s an easy to use, affordable tool that will make a big difference in your messaging and growth.
Ali Liaquat is a digital marketing adventurist, works at IT-Serve.com. Follow him on Twitter at @a_liaquat / https://twitter.com/a_liaquat.
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