Smartphones and tablets are becoming smarter, giving users increased capabilities and greater reach to accomplish tasks and communicate. The uses for smartphones are growing and improving at an almost dizzying rate. From Internet browsing, online banking, social networking, research, shopping and more, mobile apps are playing a big role in engaging people with services and each other.
People are spending more time on their mobile devices as the number of mobile applications continues to grow. Among the mobile applications used regularly by people, the Nielson study shows a 12% growth in the use of commerce & shopping applications. According to mobileinsurance.com, on average smart phone owners spend 90 minutes a day on their phone.
Mcommerce is rapidly overtaking ecommerce. Mcommerce is being utilized more and more, and will soon pass ecommerce in popularity. By 2018, mobile sales are expected to grow to $626 billion globally, and $31 billion in the US alone by 2016.
More than a third of smart phone users use their devices for shopping right now. Thirty-six percent use them to search for product information; 27 percent use them to find information about stores; and 25 percent use them to read reviews.
People between the ages of 18 and 30 are the most frequent users of phones to access the Internet and make purchases. This demographic is technologically savvy technology and are able to make quick judgments about an application. They’re vocal about what they like and they expect speed and convenience in their shopping experience. When a website is not mobile friendly, 61 percent of mobile users have said they would turn away for another option.
AllianceTek is one of the leading software development companies based in Pennsylvania, US. Ever since its inception, AllianceTek has helped many companies scale their operations and empower them to work to their fullest potential. We are experts in web development, web designing, SharePoint consulting, ecommerce development, software development. Whether a startup or Fortune 500, AllianceTek can scale its solution to meet your business needs.
.
comments (0)