In today’s technology dependent world where people rely on the Internet for anything and everything, a successful web presence is absolutely vital. Long gone are the days where people used the Yellow Pages, newspaper advertising or word of mouth to get their name out there because nowadays if someone needs a product or service, they simply type it into a search engine, and within seconds they are presented with hundreds of options for what they need.
Whilst this is undoubtedly a brilliant tool, the problem for companies is that with billions of websites on the World Wide Web, it’s a very competitive place. The only way to reach out to customers is to ensure that your website is ranking highly in search engine results pages, which is why online marketing has become a vital strategy for many businesses around the globe.
SEO
Search Engine Optimisation (SEO) is the entire process used to help websites rank highly in the likes of Google. Various methods such as keyword research, email campaigns, viral marketing, regular participation in social media, and pay-per-click advertising are used in order to try and achieve this. SEO is an ongoing process because tactics are continuously changing and it is absolutely necessary to monitor the results of all campaigns so you know what’s successful and what isn’t.
Email Marketing
A great way to reach out to people nowadays is via email. It’s a quick, easy and non-intrusive way to send someone a message and get them to visit your website with a simple click. Monitoring responses and click through rates is a big part of Online Marketing because it helps to determine which campaigns are successful and which ones don’t work so well.
Social Media
Whether it’s Facebook, Twitter, LinkedIn or YouTube, the world has gone crazy for Social Media. With so many people using these sites on a daily basis, companies have worked out that they are a fantastic way of reaching their target audience. When done correctly, a social media presence not only increases traffic to a website but it can also be a great way to boost sales.
Online Marketing is a big job that requires full-time attention that many businesses don’t have the time to dedicate. Agencies have become a popular method of overcoming this as they provide qualified and professional individuals who can introduce SEO methods that really work so you don’t have to worry about it.
Pull Digital is a successful Online Marketing Agency who uses a unique combination of old school branding and marketing with digital design, development and campaigns to serve you up a delicious slice of full-service goodness.
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